Monday, November 5, 2012

Disney: At It Again

http://www.examiner.com/article/disney-to-buy-hasbro-magic-the-gathering-movie-and-theme-park-on-its-way

There are now rumors that Disney plans to buy Hasbro, the company in charge of many toy staples, such as G.I. Joe, Transformers, and, of course, Star Wars. This adds to the numerous acquisitions Disney has been eating up lately.

This caught my attention since Disney has been so active in acquiring various companies. It may lead to the government filing a monopoly lawsuit against the giant corporation which would be huge economically. This is just another fascinating display of Disney's power and strength.

As a student, this teaches me something important about economics: monopoly. Disney is using a form of vertical integration that I have studied in my history classes. As a future filmmaker, this tells me that there are going to be huge job opportunities in the Disney corporation soon. As a consumer, this may affect the way these toys are made or released to me and the quality of the toys.

Some questions this article raises are if this rumor is true or if it is false and if it does occur, what the consequences for Disney will be. Will the government retaliate? Will other companies suffer? These are all things to consider when looking at a future in the entertainment business.

3 comments:

  1. Disney is on it. They are trying to get all the big companies. I agree with you, I think that it may lead to the government filing a monopoly lawsuit against the giant corporation. Disney will be having many jobs in the future. They will have many toys to sell after they are done buying companies.

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  2. I agree with Melvin because he mentioned the fact that Disney is becoming very strong, not only in producing movies but also through the toys they are manufacturing. It is interesting to see where this step will take Disney; will a monopoly lawsuit ensue, as you mentioned? Disney Company is without a doubt, very smart so I am sure they have already predicted their future with all these purchases so they might end here. After all, LucasFilm and Marvel, Disney's previous purchases are big and mighty companies and everyone knows that so what Disney might be aiming for is not wanting to purchase a lot of companies, but simply the most influential ones and such a case would be wiser.
    It also makes me wonder why Disney decided to buy these companies within a short time period; had they waited longer between each, not so much suspicion would have arisen.

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  3. Man, oh man. Disney is really stepping it up! First Marvel, Lucasfilm, Skywalker Sound, Industrial Light and Magic, and LucasArts. Now, it's after Hasbro? Holy cow! Talk about monopoly! We all know that Disney makes good movies. The studios they've bought have made names for themselves and signatures before Disney bought them. I sincerely hope that they don't mess up the studios they're buying.

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